The 7 Habits of Highly Relevant Business Content

While considering in-bound marketing, the general rule of thumb is: content value is directly proportional to the return on investment.

However, the creation of valuable content is often easier said than done.

Paul Roetzer has developed a list of seven ingredients necessary to develop an effective business copywriting strategy:

1. Strategic: Remember to keep your content focused to your goals and brand.

2. Brand-Centric: Tell your organization's story though a words, images and actions that define your brand. Your website may be the first or only chance you get to convert a consumer into a customer, don't waste the opportunity!

3. Buyer Persona Focused: Make a personal connection. Address pain points, and then provide a solution with value higher than anyone else.

4. Optimized for Search Engines: While developing your content with the visitor in mind, don't forget to optimize for search engines so that you can be found!

5. Technically Sound: Technical writing skills are valuable! Your content should be concise, use proper grammar and be written at an appropriate reading level for your audience.

6. Creative: Be Creative!

7. Results Driven: Content should relate to the business's objectives and work towards completing them.